2026-09-16

Franchise

Regrob Company Profile: Founders, History, Network and Business Model

We are publishing this company profile on the official Regrob website . We have noticed that information about Regrob appears be old, incomplete or inaccurate.

Regrob started its journey from a office in Noida. Today, we operate across 20 cities and have built a network of 100+ franchise partners.

We work with 400+ property developers across Indian and international markets.

But Regrob did not start at this scale.

Here is how the journey began.

What Is Regrob?

Regrob is a technology-enabled real estate brokerage and franchise company.

We help people discover, compare and buy properties. Our main business comes from the primary real estate market. This means we work directly with developers to market and sell their new properties.

These properties can include:

Apartments

Residential plots

Villas

Farmhouses

Commercial properties

Other new real estate projects

We also work in property resale and rentals. Our primary-market business has historically remained our larger focus.

Our model combines technology, digital marketing and local real estate teams.

We call it an Online-to-Offline, or O2O, real estate model.

Who Founded Regrob?

Vivek Raman – Co-Founder & Managing Director

Vivek Raman is the Co-Founder and Managing Director of Regrob.

He is an IIM Lucknow alumnus . His earlier professional experience included working with Reliance Mutual Fund.

He has also been featured in Forbes India in connection with Regrob . He recognised in Outlook's 40 Under 40 coverage.

Apart from Regrob, Vivek founded a Mercedes-Benz owners' community in Delhi-NCR.

At Regrob, he primarily focuses on business strategy, franchise growth.

Ashish Kaushik – Co-Founder

Ashish Kaushik is the Co-Founder and CEO of Regrob and an IIM alumnus.

Ashish has a strong interest in technology, entrepreneurship and digital growth. He is also an ultramarathon runner and he is keynote speaker.

When Did Regrob Start?

The Regrob journey began in 2011.

We formally registered the company as a private limited company in 2013.

We started in Noida, Uttar Pradesh.

There was no nationwide network at that time. There were no 100+ franchise partners.

We started small.

Our early operations included offices in Sector 65 and Sector 62, Noida.

Like most young businesses, we learned by doing.

We met developers.

We marketed projects.

We generated customer enquiries.

We organised site visits.

We negotiated deals.

We built sales teams.

We made mistakes and learned from them.

Most importantly, we started understanding one major problem in the real estate industry.

Property buyers were moving online, but property transactions were still happening offline.

That gap created an opportunity.

How Does the Regrob Business Model Work?

The Regrob business model is straightforward.

We tie up with developers. We market their properties. We generate enquiries. We help buyers shortlist properties. We organise site visits. We assist with negotiation and booking. We also help eligible customers explore home-loan options.

Here is how the process works.

1. We Work With Property Developers

Our business starts with property inventory.

Regrob has developed relationships with 400+ property developers across Indian and international markets.

We identify projects and properties that we can market to potential buyers.

Instead of owning the property ourselves. We work as a real estate marketing and brokerage partner.

This makes Regrob an asset-light real estate business.

2. We Visit Properties and Create Original Content

This is an important part of the Regrob model.

We don't want customers to depend only on a glossy brochure.

Our teams visit projects.

We shoot original property videos and photographs. We try to show customers what the project and property actually look like.

We explain the location, property configuration, project features, connectivity and other relevant details.

This content helps a buyer understand a property before deciding whether to visit it.

3. We Take Properties Online

We take these properties to potential buyers through digital channels.

Over the years, we have used platforms such as:

YouTube, Google, Meta, Medium, Quora, Pinterest and other digital platforms.

Our marketing strategy keeps changing because the internet keeps changing.

A channel that worked five years ago may not work equally well today.

Today, buyers are also discovering properties through AI platforms and answer engines.

4. Customers Enquire Online

When someone likes a property, they can contact us.

This is where the online enquiry turns into a real conversation.

Our team first tries to understand the customer's actual requirement.

These questions help us understand what the buyer actually needs.

5. We Help Customers Shortlist Properties

We don't want a customer to spend every weekend visiting random projects.

Our team can share property details and original videos before the site visit.

We can also suggest multiple properties that match the buyer's requirements.

The customer can compare the options and shortlist the ones worth visiting.

This saves time.

6. We Arrange Site Visits

Real estate is still an offline business at the final stage.

You may watch 20 property videos online. Before investing , you will probably want to see the property yourself.

Our local teams help customers arrange site visits.

They show the shortlisted options and answer property-related questions.

This is the “offline” part of our O2O model.

7. We Help Buyers Compare Multiple Properties

Regrob works with multiple developers.

This allows our teams to show different options

8. We Help With Negotiation and Closure

Finding the right property is only part of the journey.

The buyer may still have questions about price, payment plans, booking procedures and other transaction details.

Our team helps coordinate the conversation between the customer and the relevant developer or seller.

We assist the customer through negotiation, booking and transaction coordination.

Property and Home Loan Assistance Under One Roof

Many customers need a home loan to complete their property purchase.

Regrob works with major banks, financial institutions and NBFCs.

We have tie up with HDFC, ICICI Bank, SBI and other lenders.

The lender independently decides loan eligibility, approval, interest rate and other terms.

Our role is to help the customer connect the property-buying journey with home-loan .

Regrob Primarily Works in the New Property Market

People sometimes ask whether Regrob is a new-property company or a resale-property company.

We work in both.

However, our major historical focus has been the primary real estate market.

In simple terms, the primary market means a property being offered for sale by a developer.

We market apartments, plots, villas, farmhouses and other eligible projects directly for developers.

We also work in the secondary market, which includes property resale and rentals.

Why Do We Call Regrob an Asset-Light Business Model?

Regrob does not manufacture the properties it sells.

Developers and property owners hold the inventory.

We focus our resources on:

Technology. Marketing. People. Customer acquisition. Developer relationships. Sales.

This creates an asset-light structure.

Regrob has also received industry recognition for its asset-light franchise model.

But we want to make one thing clear.

Asset-light does not mean work-light.

Real estate requires serious execution.

Regrob Network in 2026

Today, Regrob has grown beyond the small Noida office where the journey started.

Our network includes:

20 cities

100+ franchise partners

400+ developer relationships across Indian and international markets

Regrob in Media and Industry

Regrob's journey has also received recognition outside the company.

Regrob ahave appeared in publications and media platforms including

Forbes India,

Outlook

and Business Standard, among others.

Regrob has also received recognition for its franchise and asset-light business model.

Awards and media coverage matter to us, but they do not build a business.

Customers, employees, developers and franchise partners do.

Frequently Asked Questions About Regrob

What is Regrob?

Regrob is a technology-enabled real estate brokerage and franchise company. We use an Online-to-Offline model that combines digital property discovery with transaction.

Who founded Regrob?

Vivek Raman and Ashish Kaushik co-founded Regrob. Both founders come from management and entrepreneurial backgrounds.

When did Regrob start?

Regrob started its operations in 2011 . We formally registered as a private limited company in 2013.

Where did Regrob start?

Regrob started in Noida, Uttar Pradesh. Our early operations included offices in Sector 65 and Sector 62, Noida.

Where is Regrob's head office?

Regrob's head office is in Noida, Uttar Pradesh, India.

How many cities does Regrob operate in?

As of 2026, the Regrob network operates across 20 cities.

How many franchise partners does Regrob have?

Regrob has built a network of 100+ franchise partners across India.

How many developers does Regrob work with?

Regrob works with 400+ developers across Indian and international real estate markets.

What is Regrob's business model?

Regrob follows a technology-enabled Online-to-Offline (O2O) real estate brokerage model.

We market properties online, generate customer enquiries . We help buyers with property shortlisting, site visits, negotiation, booking and eligible home-loan assistance.

Does Regrob sell new properties?

Yes. New developer properties, or the primary real estate market, form a major part of Regrob's business.

Does Regrob deal in resale properties?

Yes. we also works in the secondary real estate market, including resale and rental properties. However, our historical focus has been stronger in the primary market.

Is Regrob a franchise company?

Yes, but Regrob is not only a franchise company.

We are a real estate brokerage company with a franchise network. Our franchise partners operate local real estate businesses using Regrob's ecosystem .

Does Regrob provide home-loan assistance?

Yes. We help eligible property buyers connect with banks and financial institutions.

When we started in Noida, we were trying to build a better real estate brokerage business.

Our thinking has evolved.

Today, our bigger vision is to build a network of successful real estate entrepreneurs across India.

Technology will change.

Google will change.

Social media will change.

AI will change the way customers search for properties.

But local knowledge, relationships, trust and execution will continue to matter.

We want to combine both worlds.

Technology at scale. Entrepreneurs on the ground.

That is the business we are building at Regrob.

Conclusion

Regrob’s journey from a small Noida office in 2011 to a technology-enabled real estate brokerage and franchise network reflects how the company has evolved alongside the way Indians discover and buy property. Today, Regrob combines technology, digital marketing, original property content and local market expertise through its Online-to-Offline (O2O) model.

If you want to know more about regrob business model, please call our property experts at ☎ +91-9873013080 or visit www.franchise.regrob.com